FOR CHARITIES · NGOs · NONPROFITS · FOUNDATIONS
Your donors give on WhatsApp, your beneficiaries register on WeChat, your volunteers coordinate on LINE. imBee unifies every channel in one multilingual inbox, with governed AI and ISO 27001 security, so you acquire and steward donors, deliver instant tax receipts and monthly impact updates, win back lapsed givers, run multilingual beneficiary intake, and mobilise volunteers, all in one conversation.
Trusted by 10,000+ enterprises across 60+ industries. ISO/IEC 27001 certified. Official Meta Technology Partner.
External studies describe specific samples and periods. These are not imBee customer results or a forecast.
Dipercaya oleh lebih dari 10.000 perusahaan di lebih dari 60 sektor industri
The nonprofit reality
Donor CRMs are English-first and email-led. Fundraising platforms stop at the payment. Neither covers beneficiary case management or volunteer mobilisation. charities live in the gap between them, and the gap is where recurring revenue leaks and impact gets lost.
Donor relationships need relevant updates, appropriate consent and consistent follow-up. Measure responses, completed gifts and retention for your own audience instead of transferring an unrelated channel average into a giving forecast.
A donor who waits days for a tax receipt or acknowledgement is a donor you may not see again. Without instant in-chat Section 88 (HK) / IRAS (SG) receipts and a same-day thank-you, the warm moment after a gift, the best moment to deepen the relationship, goes cold.
Cantonese, Mandarin, Bahasa, Thai, Vietnamese. Western donor CRMs and case-management tools can't serve the people charities exist to help. Intake stalls, case routing is manual, and beneficiaries are asked to operate in a language that isn't theirs.
Most charities have a long tail of lapsed and one-off givers they never re-engage because email reactivation simply doesn't land. Segmented, opt-in WhatsApp and WeChat win-back, timed to anniversaries and appeals, is the recurring revenue most nonprofits leave uncollected.
Disaster response, event rosters and shift swaps run on email threads and spreadsheets that lose hours. Time-critical mobilisation needs WhatsApp groups, where volunteers see and act on a message in minutes, not an inbox checked once a day.
Donor PII, beneficiary case files and payment fields spread across CRM, fundraising tools, email and spreadsheets. For protected populations and cross-border donor flows, ISO 27001, message-level masking, role-based access and an audit trail are necessities, not nice-to-haves.
One mission lifecycle, end to end
A single inbox carries donors, beneficiaries and volunteers from the first appeal through the gift, the receipt and the impact update to the next field operation, with governed AI grounded in your real impact data and tax-receipt records.
Capture the gift at the moment of intent, and receipt it instantly.
Turn one gift into a relationship, and win lapsed donors back.
Serve communities with dignity, and mobilise help fast.
Click-to-WhatsApp and click-to-WeChat ads for disaster appeals, awareness campaigns and recurring-giving drives land the warm supporter in a 1:1 thread. They make a one-off or recurring gift in chat via a secure payment link to a PCI-DSS-certified gateway, with in-memory and in-honour options and corporate-matching coordination, and the instant the gift confirms, a personalised thank-you and a compliant tax receipt (HK Inland Revenue Section 88 / SG IRAS) are delivered into the same conversation from your approved templates.
Opt-in monthly impact updates with a photo and a one-line outcome ("your gift funded 1,200 meals this month") keep donors close in the channel they actually read, with a one-tap path to increase or upgrade the gift. Appeals segment first-time, regular and major donors with tailored messages, and campaign reports show supporters exactly what each drive achieved. Major donors get a 1:1 thread with a designated relationship manager. And segmented win-back and reactivation (timed to anniversaries, birthdays and seasonal appeals, across WhatsApp and WeChat) re-engages lapsed and one-off givers email never reached.
Multilingual aid-programme registration (Cantonese, Mandarin, Bahasa and more) with secure in-chat document upload, case routing to the right caseworker, and a safeguarding-aware handoff, message-level masking protects beneficiary case data throughout. Programme reminders (clinic, food-bank, class) and crisis communications with opt-in safety check-in keep people informed. And event and volunteer sign-up, rostering, shift swaps and on-site check-in run in opt-in WhatsApp groups, so help arrives when it's needed. Volunteer training and materials go out through the same team inbox, private counselling conversations route to trained caseworkers on a human-only path, and automated ticket routing keeps response times steady when enquiries spike.
Where it starts
Paid, social and your own site all become a 1:1 thread with the right team, tagged with the appeal that produced it, so no supporter arrives anonymous.
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More use cases
Distilled from how charities, humanitarian agencies and social programmes run messaging worldwide, fundraising on one side, programme delivery on the other, one governed inbox underneath.
Build the journey in Salesforce Marketing Cloud, drop in a WhatsApp message node, and imBee delivers it: data extensions drive the audience, split nodes branch scenarios, and every supporter gets a personalised message at scale from the CRM stack your team already runs.
A 1:1 WhatsApp thread gives individuals in need a private, familiar way to reach trained counsellors: conversations route to the right caseworker with full context, identities and case details stay masked, and sensitive conversations run on a human-only path with no AI in the loop.
Every inbound enquiry becomes a ticket assigned automatically to the right team member, with the full conversation attached. During appeal weeks, disasters and campaign peaks, response times stay steady instead of collapsing under volume.
An opt-in information service from your verified sender (health guidance, service eligibility, scam warnings) answering question waves at scale while rumours are still typing.
WHO Health Alert: The WHO's WhatsApp information service reached over 14 million people: this channel carries public-interest programmes at population scale. Reach Digital Health · 2025
Gala, charity-run and open-day invites with in-chat RSVP, reminders and post-event follow-up, attendance managed in the channel supporters actually open.
A short flow asks which cause and what amount, serves the right payment link with a crisp impact summary, answers deductibility questions, and routes the bigger conversation to your team.
Clicked the donation link but never completed? A gentle nudge within 24 hours, with questions routed to a coordinator: the gift that was already decided, just not finished.
Three-message campaigns (the specific need, the impact evidence, the deadline) segmented by donor history, so the first-time giver and the lapsed major donor each hear the right ask.
Milestone reports and before-and-after media pushed to every donor tier (proof of use, not a newsletter) the transparency that turns one-off gifts into recurring ones.
Curriculum content delivered in chat with a quick poll after each lesson, measuring what beneficiaries understood, not just what was sent.
Class- or village-level WhatsApp groups with scheduled content, near-zero onboarding for low-connectivity communities, peer visibility for accountability, engagement visible per member for M&E.
Localized guidance to farmers and frontline workers on a schedule (planting windows, training modules, safety notices) with responses collected straight into your monitoring data.
For public-health programmes: opt-in recipients matched to health records receive their own results, isolation guidance and vaccination slots, with confirm and reschedule buttons in the message.
Beneficiaries report issues with photo evidence (a broken water point, a safety hazard) your team triages, escalates to the right authority and closes the loop with the reporter.
“I need help” reaches AI triage that shares aid information instantly (shelter locations, clinic hours, eligibility) and hands urgent cases to trained responders with the conversation attached.
A keyword starts it: three qualification questions, an automated onboarding pack, then shift confirmations at T-24h, recruitment to reliable show-up without a spreadsheet.
Benchmarks shown are third-party industry research or published sector case results, not imBee measurements.
Governed AI
Ground answers in approved programme information. Authorised staff handle uncertain, safeguarding-sensitive and crisis requests, case management and major-donor conversations. Review responses and escalation paths before deployment.
Multilingual across Cantonese, Mandarin, English, Bahasa, Thai and Vietnamese, with WeChat reach for the mainland-linked donor diaspora, for the donors, beneficiaries and field operations Western donor CRMs simply can't reach.
How it fits together
Nothing is bolted on afterwards: the conversation, the AI, the automation and the audit trail are one system, wired to the tools your teams already run on.
Platform tersebut
A complete, enterprise-grade toolkit, built so charities, NGOs and foundations can run donor acquisition, giving and receipting, stewardship and win-back, beneficiary engagement and volunteer coordination from one platform.
WhatsApp, WeChat, Instagram, Facebook Messenger, LINE, SMS and webchat, donors, beneficiaries and volunteers in one team inbox, with the donor CRM record, beneficiary case and volunteer roster visible beside every conversation, in six languages.
One-off and recurring gifts captured in chat via a secure payment link to a PCI-DSS-certified gateway, in-memory and in-honour giving, corporate-matching coordination, and instant Section 88 (HK) / IRAS (SG) tax receipts delivered from your compliance-approved templates.
Segmented campaign appeals, monthly impact updates, lapsed-donor win-back and volunteer mobilisation from a verified sender, with consent ledger, one-tap opt-out and delivery / read / conversion analytics.
Ground answers in approved programme information. Authorised staff handle uncertain, safeguarding-sensitive and crisis requests, case management and major-donor conversations. Review responses and escalation paths before deployment.
Multilingual intake with masked case data and case routing, programme and clinic reminders, crisis comms with opt-in safety check-in, and event / volunteer sign-up, rostering and on-site check-in via opt-in WhatsApp groups.
Visual workflows plus 300+ integrations including donor CRMs (Salesforce NPSP, Bloomerang, Raisely), payment platforms (Stripe + local rails) and e-sign for pledge agreements, so a completed gift triggers a thank-you and receipt automatically.
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Built for sensitive donor & beneficiary data. ISO/IEC 27001 certified, with message-level masking on PII, case data and payment fields, role-based access so volunteers see only what they need, full audit trail, payment routing that keeps card data with PCI-DSS-certified gateways (never in message bodies), and handling built for your data-protection obligations (GDPR or your local law) across donor and beneficiary flows.
The full toolkit
Available on the imBee platform today. Plan availability is confirmed during scoping.
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Before and after
The same four moments, run the way they run now and the way they run once every team shares one governed inbox.
Mengapa imBee?
Donor CRMs ignore beneficiaries. Case-management tools ignore donors. Fundraising platforms stop at the payment. Western tools ignore Cantonese, WeChat and the field. imBee covers all of it on one governed platform.
Cantonese, Mandarin, English, Bahasa, Thai and Vietnamese, with WeChat reach for the mainland-linked donor diaspora and field operations Western tools can't serve.
One inbox covers donors, beneficiaries, volunteers and corporate partners: one team supports the whole mission instead of stitching three point tools together.
Section 88 (HK) and IRAS (SG) tax receipts delivered in-chat the moment a gift confirms, from your compliance-approved templates: the warm-moment stewardship email can't match.
Segmented, opt-in WhatsApp and WeChat reactivation timed to anniversaries and appeals re-engages the lapsed-donor tail email never reaches, uncollected recurring revenue, recovered.
Ground answers in approved programme information. Authorised staff handle uncertain, safeguarding-sensitive and crisis requests, case management and major-donor conversations. Review responses and escalation paths before deployment.
Donor PII, beneficiary case data and payment fields protected with message-level masking, RBAC and an audit trail, cross-border donor confidentiality first-class, not bolt-on.
Coordinate appropriate volunteer updates, rosters and sign-up requests through permission-based workflows. Confirm the available channel and account features, and keep designated staff and alternative contacts responsible for safety-critical mobilisation.
Questions
Ready when you are
See how charities, NGOs and foundations turn WhatsApp, WeChat and LINE into a multilingual, governed channel for donor acquisition, giving and receipting, stewardship and win-back, beneficiary engagement and volunteer coordination.
Research cited on this page: WHO Health Alert on WhatsApp · Meta, click-to-WhatsApp lead campaign results · Forrester Total Economic Impact of Business Messaging (commissioned by Meta) · WhatsApp Business Platform, official documentation
Explore imBee: WhatsApp Business API · Omnichannel Inbox · Chatbot & Automation · Pricing